Vendor relationship note: WP Link Fixer is a WPToolkit product. This is a product overview, not an independent hands-on review.
If your WordPress site earns money from affiliate links, Google expects those links to be labelled. Its guidance asks site owners to mark affiliate, sponsored and paid links with rel="sponsored" (or rel="nofollow"), so that they are not treated as attempts to pass ranking value. Google reinforced this with its 2021 link spam update, and the guidance still applies today.
Adding those attributes to new links is easy. The problem is the hundreds or thousands of links already sitting in older posts, often added before anyone thought about link attributes.
WP Link Fixer is a WordPress plugin that applies the attributes you choose to every link on the site, in old and new content, without editing posts one by one.
What WP Link Fixer does
- Adds link attributes automatically: nofollow, sponsored and other rel values, applied to links in all existing and new content.
- Lets you target precisely: apply settings globally, or only to particular posts, categories or affiliate networks.
- Supports exceptions: exclude specific domains or URLs, such as your own sites or editorial links you want to leave untouched.
- Can open links in a new tab: optional, so visitors still have your site open after clicking out.
Because the attributes are applied dynamically when pages are displayed, your post content itself is not rewritten. Turning a rule off returns links to how they were.
How it works
- Install the plugin like any other WordPress plugin.
- Tick the attributes you want, such as nofollow and sponsored, and choose where they apply.
- Save the settings. The attributes are applied to matching links across existing and new content.
Compatibility
It has been tested with links from the main affiliate platforms, including WarriorPlus, JVZoo, ClickBank, PayKickstart, ThriveCart and Amazon Associates, and with popular themes and builders such as Elementor, Divi, Astra, Beaver Builder, Oxygen, Brizy, Thrive and WooCommerce sites.
Who it is for
- Affiliate bloggers with years of older posts containing untagged links
- Review and comparison sites with many outbound commercial links
- Agencies and freelancers managing client WordPress sites
Important limitations
- Correct link attributes are one part of Google’s guidelines, not a guarantee of rankings. Content quality still matters most.
- Choose rules carefully. Marking every outbound link as sponsored, including genuine editorial references, is not what Google’s guidance intends.
- It works on links in WordPress content. Links hard-coded into theme files or added by external scripts may not be covered.
- Check a few pages after setup to confirm the attributes appear as expected with your theme and caching setup.
Licence, price and guarantee
WP Link Fixer has been sold as a one-time purchase that includes commercial rights for unlimited sites, including client sites, with a 30-day money-back guarantee. Check the official page for the current price and terms.
Frequently asked questions
Should affiliate links be nofollow or sponsored?
Google recommends rel="sponsored" for affiliate and paid links, and accepts rel="nofollow" as well. Many sites use both.
Does it change my post content?
No. The attributes are added when pages are displayed, so your original content is left as it was.
Can I use it on client sites?
Yes. The licence includes commercial use on unlimited sites.
Related tools
- WP Profiler finds what is slowing a WordPress site down and fixes many common issues.
Final verdict
WP Link Fixer solves one narrow, tedious problem well: getting the right attributes onto every affiliate link on a WordPress site, including years of older content, without editing posts by hand. For affiliate sites with a large back catalogue, it is worth a look.